Content Checklist | Westward Construction

🔴 Must-Have, Can't Launch Without

Business Info

6693670501 Business phone number (e.g., 6505551234)

(650) 743-7595 Formatted phone (e.g., (650) 555-1234)

[email protected] Business email (e.g., [email protected])

1110514 CSLB license number

B - General Building Contractor License classification (e.g., "B - General Building Contractor")

https://westward-construction.com Final website URL

Santa Clara Business city (for schema markup)

95050 Business zip code

About You

{{OWNER_NAME}} Your full name

{{OWNER_BIO_PARAGRAPH_1}} Your background, how you got into construction, experience, years

{{OWNER_BIO_PARAGRAPH_2}} Your philosophy, what matters to you, what makes you different

{{COMPANY_STORY_PARAGRAPH_1}} Company origin story, when and why you started

{{COMPANY_STORY_PARAGRAPH_2}} Company mission, what you stand for

Stats

16 Years of experience (number)

200+ Approximate projects completed (number)

10 Number of cities served (14 based on listed areas)

{{WARRANTY_PERIOD}} Warranty length (e.g., "1-year", "2-year")

🟡 Important, Need Before Going Live

Testimonials (at least 2-3)

{{TESTIMONIAL_1_TEXT}} First client quote about their experience

{{TESTIMONIAL_1_NAME}} Client name (first name + last initial is fine)

{{TESTIMONIAL_1_CITY}} Project city

{{TESTIMONIAL_2_TEXT}} Second client quote

{{TESTIMONIAL_2_NAME}} Client name

{{TESTIMONIAL_2_CITY}} Project city

Photos, 21 Slots to Fill

Each photo has a numbered slot showing exactly where it appears on the site.

Homepage

IMG-01 Hero image Stunning completed luxury home exterior or interior, THE first thing visitors see (landscape orientation)

IMG-02 Kitchen Remodel Service card photo on homepage

IMG-03 Whole House Remodel Service card photo on homepage

IMG-04 Custom New Home Service card photo on homepage

IMG-05 Hillsborough Kitchen Featured project on homepage

IMG-06 Palo Alto Whole House Featured project on homepage

IMG-07 Atherton New Build Featured project on homepage

About Page

IMG-08 Ben, Professional Headshot or On-Site Photo Portrait orientation ideal, on a job site is great

Services Page

IMG-09 Luxury Kitchen Remodel Kitchen & Bath section hero

IMG-10 Whole House Remodel In progress or completed, Whole House section

IMG-11 Home Addition / Extension Additions section hero

IMG-12 Custom New Home Exterior New Construction section hero

Portfolio Page (9 projects)

IMG-13 Hillsborough Kitchen Contemporary Kitchen, can reuse IMG-05

IMG-14 Palo Alto Whole House Mid-Century Modern Renovation, can reuse IMG-06

IMG-15 Atherton New Home Custom Estate, can reuse IMG-07

IMG-16 Los Altos Primary Bath Spa-Inspired Primary Suite

IMG-17 Menlo Park Addition Second Story Addition

IMG-18 Burlingame Kitchen Chef's Kitchen Remodel

IMG-19 Woodside Renovation Estate Renovation

IMG-20 Saratoga New Home Hillside Custom Home

IMG-21 Portola Valley Exterior Indoor-Outdoor Living

📸 Photo Tips:

• Phone photos are fine to start, we can upgrade to professional later

• Landscape (horizontal) orientation works best

• Natural light, clean spaces, no clutter

• Show finished work, before/afters are gold

• Include a few exterior shots

• Minimum 1200px wide

Note: IMG-05/IMG-13, IMG-06/IMG-14, and IMG-07/IMG-15 appear on both the homepage and portfolio page, the same photo can be used for both slots, so you really only need 18 unique photos.

🟢 Nice to Have, Can Add Later

Google Business Profile Link for reviews widget

Houzz profile Link

Instagram Handle (if any)

Additional testimonials 5+ is ideal

Project case studies Detailed descriptions of specific projects (scope, challenges, results)

Industry memberships NARI, NAHB, local HBA, etc.

Awards or press mentions

Video content Project walkthroughs, client interviews

Before/after photos Extremely effective for conversions

🚀 To Get This Live

Ben fills in the must-have items above
We replace all {{VARIABLES}} in the HTML files
Add real photos (replace placeholder blocks)
Set up domain (buy westwardconstruction.com or similar)
Deploy to Cloudflare Pages (free hosting, fast, SSL included)
Set up form submission (Formspree, Netlify Forms, or simple email)
Submit to Google Search Console
Create/claim Google Business Profile
Go live! 🎉

Quick Wins After Launch

Set up Google Business Profile and ask 5 past clients for reviews

Post on Nextdoor in your service areas

Add site URL to all business cards, email signature, truck lettering

Take photos of every new project from day one